Unlocking the full potential of any tool often lies in its integration with others. With the abundance of data available, seamless connectivity is key to efficiency and productivity.
In this blog post, we'll explore the power of integrating Google Analytics with Spontivly, a data dashboard tool that helps you visualize your data in charts and graphs. Spontivly offers endless possibilities for optimizing your workflow and maximizing your team's output.
What is Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
How to Connect Google Analytics
Google Analytics has multiple types of Properties. To use the Data API, a property must be a Google Analytics 4 property, as opposed to Universal Analytics. Universal Analytics is an older version of Google Analytics and is not supported by the Data API.
To find your Google Analytics 4 Property ID:
- Visit Google Analytics at https://analytics.google.com/.
- Select Admin.
- Select the Property.
- Select Property Details.
- Copy the Property ID from the top right corner and paste it into the designated field in Spontivly.
If the Property Settings shows a numeric "PROPERTY ID" such as "123…", this is the numeric ID of your Google Analytics 4 property.
Metrics to Track with Google Analytics in Spontivly
- Acquisition Over Time
- Demographics
- Page Views Over Time
- Geolocation Devices
- Devices Over Time
- Active Users by Page - Title Over Time
- Active Users Over Time
- Average Engagement on Page Over Time
- New Users Over Time
- Landing Pages
- Page Path Views
- Conversions
- Bounce Rate
- Page Views
- Geolocation by Region Over Time
- Total Users by Session Source Over Time
- Landing Pages Over Time
- Average Engagement on Page
- Active Users by Page Title
- Acquisition
- Total Users Over Time
- Landing Pages Over Time
- Average Page Views per Session Over Time
- Average Sessions per User Over Time
- Geolocation by Country Over Time
- Demographics Over Time
About Spontivly
Spontivly is a data analytics tool that integrates with a company's suite of tools to allow for greater insights and efficiencies. Our goal is to make data easily accessible to everyone by empowering teams with simple data dashboards.
Sample Spontivly dashboard with metrics from Instagram and LinkedIn.What we're doing is very similar to what Canva did with graphic design. The same problem is being experienced with data dashboards. To get the reports and metrics companies have to hire a software engineer, or a data engineer and use highly technical tools like Tableau, PowerBI, or Looker to display their data.
Meanwhile, there is a rising demand in the workplace for increased data.
In fact, 98% of executives agree it’s important to increase data analysis by their organizations in the next 1 to 3 years.
Spontivly handles every company, every data point, and every integration.
Interested in adding Google Analytics to your dashboard? Book a Demo with the Spontivly team to learn more.